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Infiniti EX35

Your car. Your emotions.

All works Infiniti EX35
  • Infiniti EX35
  • The print makes play on the advertising campaign slogan “Your car. Your emotions.” The paint splashes are emotions’ metasymbols. The concept is that the car’s surrounding should be different for various consumer groups and advertising sites (men’s and women’s glossy magazines).

  • A bit later the alike concept was used by Nissan for the Qashqai advertising campaign but the realization leaves to be desired.

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